In 2009 charitable giving declined by 11% and 2010 isn't looking too much better. Maybe not so surprising with all of us having to readjust our spending in this current economy but an important reminder of how we all need to give back where we can. We have been fortunate this year to work with some terrific clients and to show our thanks we'll be making donations in their names to the charities of their choice to kick of the coming year. To learn more about how you can Give with Bloom click here.
As in the past, when new technology trends emerge, early adopters tend to lead with the form and follow with the function. So in terms of your marketing efforts, 2010 may have been the year for data, retargeting, etc., but 2011 will be the year of incorporating the creativity that makes for better results. A recent article from WGI Group states "Because advertisers are starting to realize that creative has a multiplying effect on the success of their campaigns - combining the art and science in a thoughtful way can lead to 4x-10x lifts in performance". Art, Science and Results that's what we do best!See More.
We recently embarked on a redesign and video production effort to update iO Channel 660. So if you're a Cablevision customer, just go to channel 660 to see our redesigned interface and Welcome Video featuring our Optimum Lightpath spokesman as well as video segments including Enterprise Business, Mid-Market Business and Customer Testimonials. Or click here to see it online.
To learn more about what's "Buzzing" at Bloom Media visit BloomNewMedia.com
